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Zale Corporation Essay

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Below is an essay on "Zale Corporation" from Anti Essays, your source for research papers, essays, and term paper examples.

* CASE TITLE

ZALE CORPORATION

  * TIME CONTEXT
1980s
  * SETTING

Wichita Falls, Texas

  * VIEW POINT
In 1994, Robert DiNicola, ex-CEO of macy’s, was hired, ushering in a new era of recovery for the debt plagued company. By 1998, ZALE appeared completely recovered from bankruptcy, with revenues exceeding $1.43 billion. DiNicola retired in 2002 and Mary Forte was named CEO. Ms. Forte resigned in 2006 and Betsy Burton replaced her.
  * HISTORICAL BACKGROUND

  * STATEMENT OF THE PROBLEM

  * STATEMENT OF OBJECTIVES

  * ALTERNATIVE COURSES OF ACTION (ACA)

  * RECOMMENDATION

  * PLAN OF ACTION

  * POTENTIAN PROBLEM

  * CONTINGENCY PLAN

  * PREVENTIVE MEASURES

Zale Corporation Story
From a single Zales Jewelers store in 1924, to six retail brands with approximately 1,870 stores throughout North America and online at zales.com, gordonsjewelers.com, zalesoutlet.com, peoplesjewellers.com and pagoda.com, Zale Corporation has stayed true to its original vision: Provide customers with quality merchandise at the lowest possible price. After decades of growth, we are now more passionate than ever about being the jeweler people turn to for the perfect expression of love.

Historic Timeline
1920s
Morris and William Zale have a vision: Provide customers with quality merchandise at the lowest possible price. The vision becomes reality with the opening of the first Zales Jewelers store in Wichita Falls, Texas, on March 29, 1924. Inventory includes small appliances, cameras and cookware, in addition to jewelry.

1925
The Zale brothers launch a revolutionary marketing strategy with a credit plan of "a penny down and a dollar a week," making jewelry and other merchandise affordable to the average working American.

1938
The success of the credit policy, coupled with friendly customer service, leads to a period of tremendous expansion, with roughly one new store each year for a total of 12 stores in Oklahoma and Texas by...

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