XYZ Construction Inc. Marketing Plan
Derrick Blackwell Sr.
XYZ Construction Inc. is a joint-venture, family owned business which opened its doors in Denver, Colorado on July 12, 1952. Unlike most businesses, XYZ Construction Inc. is headquartered at the same exact location in Denver, Colorado as to which the organization began. Such a stand by an organization proves its awareness to be socially responsible. Upon opening its doors, XYZ Construction Inc. had only 20 employees who were equally vested within the company. However, to date, XYZ Construction Inc. has 4,500 employees of which 2,300 maintain year-round employment.
In 1960, due to its completion of thirteen (13) federal bridge projects, XYZ Construction Inc. opened 6 additional offices. With a continued record of excellence and completion of projects on time and under budget, XYZ Construction Inc. opened nine (9) more offices throughout the United States. XYZ Construction Inc. now has sixteen (16) offices in eleven (11). In an effort to better serve its current federal government customer better and more efficiently, the sixteen (16) offices are strategically placed in the following states and corresponding cities:
* Ohio – City of Akron and City of Portsmouth
* Washington State – City of Seattle
* Texas – City of Austin and City of Ennis
* Georgia – City of Columbus and City of Perry
* Maryland – City of Oxon Hill
* Virginia – City of Richmond
* Nevada – City of Valmy
* South Dakota – City of Avon
* Maine – City of Dexter
* Idaho – City of Arco and City of Pierce
Product Description and Situational Analysis
Specializing in horizontal construction, XYZ Construction Inc. has continued to be the “Go To” organization for heavy highway and roadway construction. Throughout the United States, XYZ Construction Inc. has erected thirty-four (34) federally funded bridges in which the materials utilized exceed load...