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Upload Lmao Essay

  • Submitted by: CharlieToon1
  • on April 15, 2015
  • Category: English
  • Length: 1,013 words

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Below is an essay on "Upload Lmao" from Anti Essays, your source for research papers, essays, and term paper examples.

LANGUAGE AND POWER


WHAT TYPES OF POWER ARE THERE?





















LANGUISTIC FEATURES WHICH EXERT POWER




















                            FAIRCLOUGH’S MODEL (2001)







































POWER IN SPOKEN DISCOURSE

























































































POLITENESS IN CONVERSATION


























ACCOMODATION

























-----------------------

POLITICAL



PERSONAL



SOCIAL GROUP



That held by POLITICIANS, the POLICE, and those working in LAW COURTS



Power held as a result of their OCCUPATION or ROLE



Power held as a result of SOCIAL VARIABLES such as CLASS, GENDER AND AGE



INSTRUMENTAL



INFLUENTIAL



Power used to INFLUENCE or PERSUADE



Power used to MAINTAIN and ENFORCE authority


SYNTAX

DECLARATIVE SENTENCES signal authority and a lack of ambiguity

IMPERATIVE SENTENCES generally detail what the reader needs to do to get the full benefits

MODAL AUXILARY VERB

EPISTEMIC MODALITY – such as ‘shall’ and ‘will’ which strongly clarify any elements of possibility, probability or certainty.

DEONTIC MODALITY – such as ‘must’ which express degrees of necessity and obligation

Other language features checklist:
    ✓ Discourse structure: How is the text organised to exert its power?
    ✓ Lexis and Semantics: What connotations of lexical choices exist? E.g. property and excluded which has strong connotations of control and prohibition
    ✓ Formality



According to Fairclough, advertising exits as a prime example of ideology at work through building a relationship between the text producer and receiver. This is done by constructing a ‘product image’ that, in turn,...

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