This is the overview of my interview with Mrs.Nguyen Tu Anh, a former CEO of Vita Dairy. Vita Dairy is a company established around 10 years ago and its main object is providing milk for patients in the hospital.
I will show you question and answer below between Mrs. Tu Anh and me about entrepreneu
Question 1: Would you tell me about yourself before you started your first venture?
Answer: She said she was graduated in Hanoi Medical University and then worked in marketing department of Nutifood for 5 years.
Question 2: What was your education experince? In the hindsight, was it helpful? In what specific way?
Answer: She said the time studied in medical university helped her alot because it is directly relevant with her career after which is providing products for patients.
Question 3: In particular, did you have any sales experience?
Answer: She worked for Nutifood for 5 years, and that time give her the basic feature of milk products and milk market.
Question 4: How did you spot the opportunity? How much time did it take from conception to the first day of business?
Answer: She said at that time there were very few company worked in providing milk products for patient and that is a adventage of her entrepreneu. Then, it takes her 6 months thinking about going to business in this market.
Question 5: How much capital did it take? How long did it take to reach a positive cash flow and break-even sales volume?
Answer: The started capital of Virtadairy was about 2 billions vnd and 60% of that capital is borrowed from banks. It takes 2 years to reach a positive cashflow and after 2 years, the company started to make profit.
Question 6: What is your difficutlty in this market from the first day to present?
Answer: There are many challenges in this field. The business environment is not perfect because there are alot of competiters with unfair competitions. Besides, Risks in milk market is potential and it can seriously...