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Syllabus Essay

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American University of Science &Technology
Faculty of Business & Economics
Marketing Department

MKT 201 – Principles of Marketing
(Major course for undergraduates Marketing Majors)
                                                              Summer 2014-2015

|Course Description                 |An introductory course which describes the field of   marketing and the operation of marketing   |
|                                   |systems. It focuses on topics such as marketing environment, market regulation, strategies,     |
|                                   |targeting, product mix, labeling, labeling, branding, packaging, pricing, distribution and       |
|                                   |promotional programs.                                                                           |

Credit                             3 hours

By Course                 ENG 200

Text book                         Philip Kotler & Gary Armstrong, Principles of Marketing,     15th Edition, Prentice Hall, 2011.

Reference text book       Marketing, by Etzel, Walker and Stanton 12th                                                       Edition

Instructor   Miss Lama Khoury
|                                   |                                                                                                 |
|Course Coordinator                 |                                                                                                 |
|                                   |                                                                                                 |
|Chairperson                       |Dr. Robert Gharios                                                                               |
|                                   |                                                                                                 |
|E-mail                             |lakhoury@aust.edu.lb...

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"Syllabus". Anti Essays. 17 Dec. 2018


APA Citation

Syllabus. Anti Essays. Retrieved December 17, 2018, from the World Wide Web: http://trenmayamx.com/free-essays/Syllabus-762298.html