Starbucks to not only famous for coffee but they are also know for have a successful business that is more concerned with social responsibility than making a large profit. Starbucks was founded by in 1971 with the first store located in Seattle’s open-air Pike Place Market. At the time the small coffee was named Moby Dick. In 1982 now founder and chair Howard Schultz joined the company. After going to Italy Schultz wanted to bring the coffee-bar culture to Seattle where there was opportunity to build a chain of coffee shop in the area. Starbucks became popular because they are able to sell freshly brewed coffees, teas, espressos, food items, and accessories for coffees [ (Ferrell, Fraedrich, & Ferrell, 2008) ]. Over the years Starbuck has been able to maintain corporate culture, social responsibility, and challenges that they may face.
Once the mission statement was created it gave the guiding principles and standards for the company and what it stands for. The statement sets the tone of the company and it has ways to make their partners are meeting the standards of the mission statement. During the orientation for new partners they are given the mission statement and comment cards for feedback. The decision made by Starbucks follows the principle guides of the statement. Also the company allows partners to make comments on decision that may or may not follow one of the principles that are able to do so with a Mission Review [ (Ferrell, Fraedrich, & Ferrell, 2008) ].
The founder and chair Howard Schultz believes that they only way to have a successful business is being aware of ethics within the business.
One of the main reason that Schultz have strong beliefs about having ethics and social responsibility in Starbucks because he grown watching his father struggle through injuries and unable to go to the doctor or take time off of work to rest because his employer did not provide benefits; and was worried more on making a profit. According to...