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Chapter 15 Managing Marketing Channels and Wholesaling

Multiple Choice

1. Vinamilk is the leading manufacturer of milk and dairy products in ______. Among its products are fresh milk, yoghurt, ice cream, cheese, soy bean milk, fruit juice, instant coffee, roasted and ground coffee, and condensed milk.
a) China
b) Vietnam
c) India
d) USA
e) Cambodia
Ans: b
Feedback: Vinamilk is the leading manufacturer of milk and dairy products in Vietnam. Among its products are fresh milk, yoghurt, ice cream, cheese, soy bean milk, fruit juice, instant coffee, roasted and ground coffee, and condensed milk.
Page: 411
Learning Objective: 2

2. Vinamilk holds a 37 percent share of the Vietnamese market and has 220 _____ and 1.25 million ______ throughout the country.
a) outlets; distributors
b) manufacturers; outlets
c) distributors; outlets
d) manufacturers; distributors
e) distributors; manufacturers
Ans: c
Feedback: Vinamilk holds a 37 percent share of the Vietnamese market and has 220 distributors and 1.25million outlets throughout the country.
Page: 411
Learning Objective: 1

3. Which of the following is true of Vinamilk?
a) Vinamilk is the leading manufacturer of milk and dairy products in Vietnam.
b) Among its products are soy bean milk, fruit juice, instant coffee, roasted and ground coffee, and condensed milk
c) The company holds a 37 percent share of the Vietnamese market and has 220 distributors and 1.25 million outlets throughout the country.
d) Its sales in 2007 were 6,675,031 million Vietnamese dong or around US$403 million.
e) All of the above are true
Ans: e
Feedback: Vinamilk is the leading manufacturer of milk and dairy products in Vietnam. Among its products are fresh milk, yoghurt, ice cream, cheese, soy bean milk, fruit juice, instant coffee, roasted and ground coffee, and co

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  • Submitted by: Sllakabrina1
  • on April 14, 2015
  • Category: Business and Economics
  • Length: 294 words
  • Views: 56
  • Popularity Rank: 37091
  • 1 rating(s)

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