Sales letter is a marketing strategy often employed by businesses that do not have the budget to advertise their product / service through television or other means. They are also used by certain organisations whose mode of operation is specifically through mail order only. A certain number of companies use these to inform their loyal customers about special offers and discounts. While most firms use ordinary mail to communicate, many use electronic mail. A sales paper mail is different from electronic one both in presentation and format. The latter one will be more graphical and the former one will be more textual.
A sales letter is a letter written to publicise and ultimately sell a product or a service to the consumers. Although it is a piece of direct mail which is designed to persuade the reader to purchase a particular product or service in the absence of a sales man.
It has been defined as "A form of direct mail in which an advertiser sends a letter to a potential customer”. It is distinct from other direct mail techniques, such as the distribution of leaflets and catalogues, as the sales letter typically sells a single product or product line, and further tends to be mainly textual as opposed to graphics-based.
It is a type of business letter; meant for generating business. It also has the bearing of an Announcement Letter. A sales letter is also referred as Letter of Sale, Marketing Sales Letter and Business Sales letter. It is typically used for products or services which, due to their price, are a considered purchase at medium or high value (typically tens to thousands of dollars). A sales letter is often, but not exclusively, the last stage of the sales process before the customer places an order, and is designed to ensure that the prospect is committed to becoming a customer.
There is, however no hard and fast rule and one can stick to a certain format which works best for the business. But that format should...