Examples of PESTLE Analysis
There are many companies the world over, that conduct PESTLE analysison their brands in order to ascertain strategies for the future or else to understand the market before launching them. It is a fundamental tool of market planning and strategizing that must be carried out to comprehend market trends and the systematic risks involved.
PESTLE analysis gives you an overview of the whole situation your business might be in. Precisely, it is a bird’s eye view of the stimulus and the scenarios that surround your trade and you business.
PESTLE, is an acronym in which each letter denotes certain factors for the study. These factors affect the market in many ways and alter the way strategies are thought of and made. P stands for political factors, while E stands for economic ones. S has to do with social factors in a country whereas T sums up all the technological aspects of the market. L denotes legalities of the environment and E accounts for the environmental aspects and its influence upon the nature of the trade you’re in.
Almost every major and minor organization tries to conduct this analysis, but with regards PESTLE analysis example, I would cite an example of a real life case study in which PepsiCo, a beverage giant carried out the PESTLE analysis over its brands.
PESTLE ANALYSIS BY PEPSICO.
PepsiCo is the largest selling beverage the world over, of course after its arch rival Coca Cola. It accounts for a 37% share of the global beverage market, and therefore they need to understand each and every country’s market in order to stay in line with theirPESTLE situations.
Pepsi is a big brand, currently holds the 23rd place in the Interbrands report of the World’s Leading Brands. Their advertisements feature major celebrities and athletes like David Beckham, Robbie Williams, Britney Spears, and Michael Jackson etc.
Their market reach is also very diverse, as they’re present in almost every country from the US to New Zealand....