part of the
The Zappos Family Mission
:: To Live and Deliver WOW
As our companies grow, it has become more and more important to explicitly deﬁne the Zappos Family
(“Zappos”) core values from which we develop our culture, our brand, and our business strategies. With
so many new employees joining Zappos as we grow, we want to make sure that everyone is on the same
page and acting consistently with what we want our companies to be all about.
Over time, we will be restructuring performance evaluations so that a big part of every employee’s
performance evaluation is based on how well he/she represents and makes decisions based on the Zappos
While there are many subcomponents to each
value, we’ve distilled the most important
themes into the following 10 core values.
::1 Deliver WOW Through Service
::2 Embrace and Drive Change
::3 Create Fun and A Little Weirdness
::4 Be Adventurous, Creative,
::5 Pursue Growth and Learning
::6 Build Open and Honest Relationships
::7 Build a Positive Team and Family Spirit
::8 Do More With Less
::9 Be Passionate and Determined
::10 Be Humble
Ideally, we want all 10 core values to be reﬂected in everything
we do, including how we interact with each other, how we
interact with our customers, and how we interact with our
vendors and business partners.
There is a lot of work that lies ahead, and it will be quite
some time before our 10 core values are truly reﬂected in
how we think, act, and communicate.
As we grow, our processes and strategies may change, but we
want our values to always remain the same. Our core values
should always be the framework from which we make all of
our decisions. Because this is our ﬁrst time publishing our
core values, there may be some additions or changes made
over the next year, but our goal is to ultimately decide on a
ﬁnal list of core values to serve as the framework for how we
run and grow our...