Panera Bread Company Case Analysis
What is Panera Bread’s strategy? Which of the four generic competitive strategies discussed in Chapter 3 most closely fit the competitive approach that Panera Bread is taking? What specific kind of competitive advantage is Panera Bread trying to achieve?
Panera Bread’s strategy is formed around the idea of offering an appealing selection of artisan breads, bagels and pastry products that were handcrafted and baked daily at each café location, to serve high quality food at prices that represented good value, develop a menu with diverse offerings to drawing breakfast and dinner customers alike, provide courteous and efficient customer service, designing bakery cafés that are aesthetically pleasing and inviting, and to offer sufficiently satisfying experiences to customers to have them return.
Panera Bread has a Broad Differentiation Strategy. They are offering a unique product in high quality artisan breads that isn’t the norm in fast food chains or restaurants. Also the environment being very aesthetic, calm, and inviting expands on the differentiation between other competitors. Being that Panera Bread isn’t a low cost leader they look for buyer loyalty to the brand.
Panera Bread’s competitive advantage is offering a unique high quality product, maintain a unique inviting environment, and offer great service to its customers.
What does a SWOT analysis of Panera Bread reveal about the overall attractiveness of its situation? Does the company have any core competencies or distinctive competencies?
Strengths – Panera Bread has appealing and diverse menu options, they are the leader nationwide in the bakery café segment, they have established a good brand name, they have high ratings in customer satisfaction studies, they maintain a niche in the market with their signature artisan breads, and have been successfully growing with minimal debt.
Weaknesses – The brand name isn’t not as strong as leaders in the industry, only has...