Organizational Change MGT435 with Dr. Powers
This paper will explore the need for change within Robbins Brothers, The Engagement Ring Store. As a current place of employment and having worked for another national jeweler it has clearly unique advantages that set it apart from other jewelry store brands, things such as a selection bigger than a dozen mall stores engagement ring selection combined and thousands of loose diamonds on hand. However, there is a definite need to make some large scale changes to the technology that holds the company in the wrong decade.
Robbins Brothers was originally started in Seattle, Washington as a family owned and operated jewelry store, then called Ben Tipp Jewelers. Mr. Tipp was committed to providing a warm and inviting shopping experience that only shared the highest quality products. The Tipp family opened another location attempting to bring the same passion and customer service as their Seattle location. Later, that store in Pasadena, California was acquired and run by Eugene Robbins. Eugene was a second generation jeweler that wanted to bring quality craftsmanship to each client that entered their stores. The family continued to grow the business and has now expanded into a 15 location business that spans from Washington state to Texas.
The company has gone through radical changes, including surviving a bankruptcy that closed a location just to get back on track and purchase that same location back and re-open it. The current CEO, Andy Heyneman has proven to be a shrewd businessman, which isn’t something that everyone in the company was thrilled about when he was brought on board in 2007. Bouckenooghe (2014) described how not everyone interprets changes in the same manner, “for some it implies a source of joy, benefits, or advantages, whereas for others it is a source of suffering, stress, and disadvantages.” Overcoming these obstacles to grow and expand...