Table Of Contents
2. Communication in the Organisation
2.1 Explaining the Main Emphasis of Levels of Strategy
2.1.1 Enterprise Strategy
2.1.2 Corporate Strategy
2.1.3 Business Strategy
2.1.4 Functional Strategy
2.1.5 Operational Strategy
3 A Discussion on Strategic Planning as an Extension of the Strategic Concept
4 Discussing Two Fields of Communication with specific reference to their Areas of Interest.
4.1 Marketing Communication
4.2 Corporate Communication
5 The Rationale for Integrating Organisations' Communication
Communication and Organization are two different concepts. Communication is the sending and receiving of messages. Often there are two or more communicators; amongst them are the senders of the message and the receivers of the message. The medium used to transmit the message can be a number of sources and the range and options available for the uses of communicating a message has increased profoundly in the last two decades. Organization is a strict and orderly sorting of groups of people into various positions according their capabilities, skills and experience. Example, Manager, CEO, Receptionists and Engineer. All these people come together with a common goal and methods to achieve their aspirations through the organization.
Organizational Communication brings together these two fields to create a dynamic approach to the workplace and the communication surrounding it. The field gets to the core of the organization and the best possible communication methods and strategies that help move both the organization and communication forward.
The Essay briefly discusses the Strategy in the communication, Different fields of communication, Locations in the Organization that are essential to Communication and Integration in the organizational communication context.
2. COMMUNICATION IN THE ORGANISATION
2.1 Explaining the main emphasis of the Levels of Strategy
Since organizations are...