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Oh Yeah Essay

  • Submitted by: LeonardRCabuyao1
  • on August 17, 2015
  • Category: College Admissions
  • Length: 6,751 words

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Below is an essay on "Oh Yeah" from Anti Essays, your source for research papers, essays, and term paper examples.

European Scientific Journal

May edition vol. 8, No.9

ISSN: 1857 – 7881 (Print)

e - ISSN 1857- 7431

MARKET ANALYSIS AND THE FEASIBILITY OF
ESTABLISHING SMALL BUSINESSES

Azzam Azmi Abou-Moghli, PhD
Applied Science University

Ghaith Mustafa Al-Abdallah, PhD
Applied Science University

Abstract
This study aims to explore the nature of relation and effect between market analysis and
feasibility of establishing small businesses operating in the services sector in Jordan. Four
independent variables were identified to market analysis: location, demand, price and
competitors. The study population consisted of (163) cases and the researchers used a close ended
42-item questionnaire, with a (83.43%) reliability coefficient, as per the Chronbach Alfa equation
for collecting the primary data of the study. Furthermore, two types of analysis were employed:
simple regression analysis and stepwise multiple analysis. The study made a number of
conclusions, most important of which is: there is a statistically significant relationship between
the location, demand, price and competitors and the feasibility of establishing small businesses.

Keywords: Market Analysis, Feasibility Studies, Service Sector, Small Businesses, Jordan

1.0 Introduction
Market analysis of businesses is deemed as scientific tool to obtain relevant information
about the realities of the proposed market. This will benefit the investor in showing the business
feasibility to be studied and its preference over alternative investment opportunities, subsequently,
94

European Scientific Journal

May edition vol. 8, No.9

ISSN: 1857 – 7881 (Print)

e - ISSN 1857- 7431

making the suitable decision, either by proceeding further to the next stage of the economical
feasibility study, or putting off the idea of the business under study.
Market analysis is an extremely important step after completing identifying the investment
opportunities, and the initial feasibility...

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