CENTER FOR DIPLOMA PROGRAMS
Name (Student ID)
SEMESTER JUNE 2010/2011
The purpose of this assignment is to assess and enhance a student’s ability to:
1. understand the basic concept of business management;
2. analyze the case study organization according to the principles of business management;
3. apply the knowledge gained from the various topics (where relevant) to the case study organization.
For this assignment students are required to choose an organization (MALAYSIA BASED ORGANIZATION ONLY) in which they can have access to the relevant information. The information can either be obtained from friends, colleagues, textbooks, magazines or internet sources.
Students are to apply the knowledge learnt in this course to the organization, specifically SWOT
analysis and competitive/portfolio analysis.
Students may use materials available in the module or notes. However, students are strongly encouraged to supplement supporting evidence of reading and research findings from other textbooks or articles apart from the basic module to support or argue your findings.
iii) Based on the information obtained from your case study organization and the findings of the SWOT and competitive/portfolio analysis above, propose and describe alternative strategies that are appropriate for the organization. Students should determine the strategies based on issues or problems identified from the SWOT and competitive/portfolio analysis. The issues or problems may arise from various aspects of the organization including management, financial, marketing, competition, etc.
Students are also required to select the best and most effective strategy to further improve the performance of the organization. Justify your answers....