KLU Business School
Course Handout 2011-2012
TITLE OF COURSE:
INTERNATIONAL BUSINESS ENIRONMENT
NO. OF SESSIONS:
NO. OF MODULES:
PREREQUISITE COURSES, IF ANY:
1) Course Objectives:
The study of International Business:1. Creates awareness about various Global environments and strategies of International Business.
2. Provides understanding as to why companies engage in International business and How and Why
the growth of IB has accelerated.
3. Develops a thorough comprehension of the differences in domestic and international business
4. Adapts a student to understand and cope with the changes in the International business arena and
equips him/her to face the challenges.
5. If any student chooses a career in International business then he/she is equipped with the necessary
know how for excelling in life.
The field of IB is “multidisciplinary in scope, and interdisciplinary in content and methodology”
(statement of JIBS editorial policy).
Daniels, J., et, al., (2007). International business is a term used to collectively describe all
commercial transactions (private and governmental, sales, investments, logistics, and transportation)
that take place between two or more regions, countries and nations beyond their political boundary.
Usually, private companies undertake such transactions for profit; governments undertake them for
profit and for political reasons.
Today's economy shows us that, most economic boundaries have vanished and those remaining will
continue to lessen. This occurrence is to a certain extent due to the propagation of electron ic
communication, which allows instant information transfer for marketing, sales, industrialization and...