Mystic Monk Coffee
Mystic Monk Coffee
Father Daniel Mary has set the vision for the Mystic Monk Coffee to be the setting up of a new “Mount Carmel” for the Carmelite monks of Wyoming. His vision is “transforming the small brotherhood of 13 monks living in a small home used as a makeshift rectory into a 500-acre monastery that would include accommodations for 30 monks, a Gothic church, a convent for Carmelite nuns, a retreat center for lay visitors, and a hermitage”(Gamble, Peteraf, & Thompson, 2015). Father Daniel Mary plans to do this by using donations from supporters, as well as use the profits that he is currently making off of the coffee they are selling. Mystic Monk Coffee’s vision is to increase sales through wholesale sales to churches and local coffee shops and also through the use of an affiliate program; although in order to do so, the monastery would have to invest in a larger roaster, that costs $35,000. The vision of the Carmelite monks of Wyoming is to live a secluded and peaceful life that is devoted to God; they spend 8 hours a day at prayer, and 6 hours a day working around the property doing their assigned duties.
Currently, it seems like Father Daniel has a financial plan set for obtaining the Irma Lake ranch. He plans to buy the Irma Lake ranch through the sale of coffee, as well as donations from supporters to fund this project. However, father Daniel has no strategy to putting this plan into place. In order for him to be able to pay for this 8.9 million ranch, he will need to focus on how to increase profit. Firstly, father Daniel needs to focus on how to increase the nearly maxed out production they are currently facing; This could be done with higher capacity roasters, as well as an increased number of workers rather than just having Brother Elias doing the work of roasting. He also needs to focus on gaining market share, possibly by tapping in to new markets as he is planning to do with supermarkets and local coffee...