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Monitoring and Control Essay

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Below is an essay on "Monitoring and Control" from Anti Essays, your source for research papers, essays, and term paper examples.

Monitoring and Control
Financial metrics | Benchmark | Timeframe | Adjustment (if cannot reach benchmark) |
    1. Evaluating the amount of donations of each segment |     * Each quarter must achieve 25% of the total revenue |     * Quarterly |     * Increase marketing efforts   * Find out the causes of reduced donation received |
    2. Evaluating the amount of lead tenants |     * Each quarter must achieve 25% of the total objects |     * Quarterly |     * Increase marketing efforts   * Find out the causes of reduced lead tenants |
    3. Evaluating the amount of job opportunity |     * Each quarter must achieve 25% of the total objects |     * Quarterly |     * Increased marketing efforts   * Find out the causes of reduced job opportunity |
    3. Achieve the return on marketing investment |     * 5.5 - 6.5% |     * At the end of the year |     * Reduce marketing investment |
Non- financial metrics | | | |
    4. Measure target segment awareness by conducting survey |     * Increase 10% of individual donors’ awareness |     * Quarterly |     * Increase the amount of money investing into building awareness strategies |
    5. Measure target segment satisfaction and loyalty by focus group and online questionnaires |     * Increase 10% of both individuals’ and small business’ satisfaction   * Increase 5% of both segments’ loyalty |     * Over three months |     * Evaluate the underlying causes of dissatisfaction   * Improve the quality of services provided by putting more money on training committees and performance management   * Develop a loyalty program |

Contingency Plan
Situations | Impact | Following plan and actions |
Macro- environmental risks |
    1. Economic downturn/ Financial crisis |     * Bankruptcy of large corporate   * Decrease in liquidity   * Influence on investment decision and pattern |     * Cut off some marketing expenses (e.g. outsourcing or recruitment of IT professionals)   * Diversify the allocation of money     * Reducing the...

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"Monitoring and Control". Anti Essays. 18 Dec. 2018

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Monitoring and Control. Anti Essays. Retrieved December 18, 2018, from the World Wide Web: http://trenmayamx.com/free-essays/Monitoring-And-Control-762973.html