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Marketing Planning Essay

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Below is an essay on "Marketing Planning" from Anti Essays, your source for research papers, essays, and term paper examples.

1. Introduction
The report is on marketing planning in tcc. The connoisseur concerto (tcc) is the leading purveyor of gourmet coffees in Singapore.
The purpose of this report is to appraise the processes and techniques used for auditing the marketing environment, and apply to tcc. The economy of Singapore is growing but main barriers to marking planning still should be considered. The report will suggest how to overcome the barriers to tcc.
2. Marketing audits
2.1 Appraise the processes and techniques used by ‘TCC’ marketing audit for the marketing environments.
There are a few techniques can used by tcc. Such as: Environment audit, Industry audit, Customer marketing audit, Product audit, Market size and Sale facets.
 Environment audit: PESTLE analysis is in effect an audit of an organisation's environmental influences with the purpose of using this information to guide strategic decision-making. A PESTLE Analysis can investigate the opportunity for such changes, and whether they are viable propositions for the business to undertake.
Political
• Taxation policy
• Local government/devolved administrations
Economic
• Business cycles
• GNP trends
• Interest rates
• Inflation
• Unemployment
• Disposable income
Socio-cultural
• Population demographics
• Income distribution
• Social mobility
• Lifestyle changes
• Attitudes to work and leisure
• Consumerism
• Levels of education
Technological
• New discoveries
• ICT developments
• Speed of technology transfer
• Rates of obsolescence
Legal
• International/European Agreement/Law
• Employment Law
• Competition Law
• Health & Safety Law
• Regional legislation
Environmental
• Environmental impact
• Environmental legislation
• Energy consumption
• Waste disposal
(Getthroughguides, 2010)
PESTLE analysis is a useful tool for understanding risks associated with market growth or decline.

 Industry audit







Figure1: Poter’s five forces
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Marketing Planning. Anti Essays. Retrieved December 13, 2018, from the World Wide Web: http://trenmayamx.com/free-essays/Marketing-Planning-602585.html