Welcome

Anti Essays offers essay examples to help students with their essay writing.

Sign Up

Marketing Plan

Open Document

Below is a free excerpt of "Marketing Plan" from Anti Essays, your source for free research papers, essays, and term paper examples.

Marketing plan (Select Brand Cola)
Situational Analysis:
S.W.O.T   http://www.mindtools.com/pages/article/newTMC_05.htm
Strengths:
-price
- trailed and tested
- House hold drink
- Have economies of scale (cost per unit is cheaper maximising profitability)
- advantage of a lot of equity finance  
Weaknesses:
- Market share
-   competition
- how to price the product to show quality
- Natural disasters, increased costs
Opportunities:
- expand   Flavours
-   Sugar used in Cola products in AUS in USA there is a sugar tariff so high fructose corn syrup is used, good export op.
-
Threats:
- Natural disasters have increased the price of resin, used in producing the bottles.
-   Coke
- Pepsi
S.M.A.R.T:   http://topachievement.com/smart.html

Who: The Customer
What:   Sell the product
Where: In store
When: within 1 week of being put on shelf
Why: So the product goes from production to customer in a short life time, to benefit the customer.
Measure:
- Review the business Plan, and analysis the 4 P’s regularly to maintain your on track, reach your target dates,
- To determine if your goal is measurable, ask questions such as……How much? How many? How will I know when it is accomplished?

Attainable:
- compare forecast to sales for realism. Will you achieve your set out goals?
Realistic:
- To be realistic, a goal must represent an objective toward which you are both willing and able to work
to sell at least 50% of the cola produced within 2 weeks of being shelved.
Tangible:
A goal is tangible when you can experience it with one of the senses, that is, taste, touch, smell, sight or hearing.
Market research:
Social Media – The ability to use social media as a tool to collect feedback and analyze text and chatter from your marketplace about your company and your brand is a relatively new phenomenon. The challenge is that if left unmanaged and under-leveraged, it goes to waste as a resource of valuable market research information....

Show More


Citations

MLA Citation

"Marketing Plan". Anti Essays. 10 Dec. 2018

<http://trenmayamx.com/free-essays/Marketing-Plan-190963.html>

APA Citation

Marketing Plan. Anti Essays. Retrieved December 10, 2018, from the World Wide Web: http://trenmayamx.com/free-essays/Marketing-Plan-190963.html