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Marketing in China and Indiana Essay

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Marketing in China and India
BUS 330



Marketing in China and India

When we think of marketing we think of what is appealing to the target audience in which we are trying to sell a product. Marketing can range from television to paper. As I speak about China and India and how the two countries have demonstrated trends toward Western-style consumption over the last decade I will describe the products (good and services) that interest the youth markets. I will the compare and contrast the micro- and macro-environmental forces that can influence the marketing strategies for these products (goods and services). Following that I will then analyze the marketing strategies of these two countries and compare them with Western-based consumption marketers (e.g., US). I will finally explain what opportunity for U.S. companies I foresee.
To begin I can suggest for marketers in these youth-oriented consumer economies (China and India) China and India are the world’s fastest-growing major emerging markets; over the first decade of the 2000s China sustained an annual gross domestic product (GDP) growth rate of 9 percent, while India achieved 7 percent growth (Rand, 2011). With U.S. growth sluggish and Europe experiencing its own economic crisis, it is no wonder the “Asian giants” are attracting the interest of marketers.” White, S. (2012). The population growth that has occurred over the past couple decades have been dramatic not just in the U.S., but in several other countries as well. There are many forces that directly affect marketing strategies. Such forces are called micro and macro environmental forces. The economy is now being dominated by a youth-oriented market. The products and services that today's youth focuses on, varies greatly from past generations. With such technological advances that have been made, it's no wonder that the times have changed. The generation of today focuses on speed, convenience, and quality. Marketers of today understand that in...

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