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Managemet Essay

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Below is an essay on "Managemet" from Anti Essays, your source for research papers, essays, and term paper examples.

Vast and Various
Marketing
Strategy
to Win the
Market

By : WM73 Team
PPM School of Management, Jakarta, Indonesia
Alvian Chris Pradana | Antoni Hong | Maryati | Yahya Tamrin
Email : hong.antoni@gmail.com

Outline Presentation
+

Key Issues

Objectives

Eksternal
Analysis

Internal Analysis

-Market Share

-Segmentation

-5 Forces

-Targeting

-Competitor
Analysis

-Positioning

SWOT
Key Strategies

Implementation

Key Issues & Objectives

Key Issues:

Objective:

Global digital landscape has changed
the consumers behaviour in using
media and consuming entertainment.
The use of mobile devices and internet
streaming in Thailand has increased
significantly.

To penetrate and educate the consumer
about video streaming in Thailand.

To achieve 1 million monthly subscribers
in 2017 and to be the top of mind in
SVOD.

Issues to Consider:
1. What size of the market and who should you target as the market?
2. Where is your positioning in the market?
3. What strategies should be implemented to penetrate and educate the
market?

Case Summary | Analysis | Strategy | Timeline

Market Share Analysis
Market Share: 6,873,480
Target Market Share by 2017: 1,000,000

Lived in urban area*

35,2%
Internet users age 15-34**

74,7%
Internet users of 2014 *

6,873,480

26,140,473

19,526,933
26,140,473

*Source: NBTC, 2014
** Source : Comscore.com, 2014.

Case Summary | Analysis | Strategy | Timeline

Porter 5 Forces Analysis

Degree of Rivalry

Barriers to Entry

Porter
5 Forces

Low: Apple, Google, Doonee and
Doonung, Truemovie, Primetime.
Low: Factor of price, complexity
make this industry’s barrier to
entry is

Bargaining Power
of Suppliers

Low: Agreement with studios,
creating other contents from
various producer.

Bargaining Power
of Buyers

High: High potential market over
time increasing of internet user in
Thailand.

Threat of
Substitute

High: TV...

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APA Citation

Managemet. Anti Essays. Retrieved December 14, 2018, from the World Wide Web: http://trenmayamx.com/free-essays/Managemet-762129.html