INTERNATIONAL CORPORATE STRATEGY CASE: KidZania
DR. Francois Bernard Duhamel
ID: Diana Laura Garc Vallejo í a 146063
INTRODUCTION Kidzania is a mexican chain of entertainment centers created in 1996 with the name of a ciudad de los ni sthis name was later change when the founders decided “L ño ”, to franchise the concept and become international. This name would be Kidzania. This concept was developed by Xavier L ez Ancona (CEO). óp The concept of kidzania is an educative role play game called dutainment Kids “e ”. are supposed to acquire real life skills in a replica of a real child-sized city (ubicated inside a known mall) with buildings, shops and cinemas. In this city children age 2 to 16 could act like an professional, being able to pick from 70 professions. Kids wear uniform according to the activity they choose and are guided by trained people. From this children could learn about the adult world and value of money. Kidzania has its own coin, which is the idzo Everything inside works like the real world. “k ”. Kids change their checks and spend money in any good or services. When the money is spent, they have to work in other to make more money. Creating savings accounts, earn interests, check their balance, is just part of the adventure. (Kidzania,2014) Kidzania has been a big success in Mexico since the beginning. They first opened a center in Monterrey and they turn the concept into a ...