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Invest In Philippine; Washer & Dryer Essay

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Invest in Philippines; Washers & Dryers
Xue, Hao

Executive Summary
            By analyzing laundry appliance marketing situations in Philippines and Asia, coupled with focusing on macroeconomic condition in Philippines, the paper will draw the conclusion whether or not GE should invest $100 million in Philippines for Washers and Dryers project.
Market Overview
Marketing Situation: Washers and Dryers section is a small fraction in GE’s Home & Business Solution Group and the group achieved $8.64billion sales revenue in 2010 (General Electric, 2011).   The global laundry appliance market value is forecasted to reach $38.503 billion in 2011 (Parker P, 2007) and the worldwide top five laundry appliance players are Haier, Whirlpool, Bosch, Samsung and GE (Consumer Reports, 2011).   Attached chart listed basic situations about global and Asia washers and dryers market situations.
|Region               |Revenue                 |% of Worldwide Share         |Major Players (Top 5)                                       |
|                     |(US $ mln)               |                             |                                                             |
|Asia                 |12282.5                 |31.9%                         |Haier, LG, Panasonic, Sanyo, Samsung,                       |
|Global               |34922.2                 |90.7%                         |Haier, Whirlpool, Bosch, Samsung, GE                         |
|                                                                                                                                         |
|Region                       |Revenue ($/mln)                       |% of Asia                         |% of worldwide                     |
|ASEAN’s                       |1530.87                               |14.49%                           |4.62%                             |
|                             |                                       |                                 |...

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MLA Citation

"Invest In Philippine; Washer & Dryer". Anti Essays. 13 Dec. 2018

<http://trenmayamx.com/free-essays/Invest-In-Philippine-Washer-Dryer-189942.html>

APA Citation

Invest In Philippine; Washer & Dryer. Anti Essays. Retrieved December 13, 2018, from the World Wide Web: http://trenmayamx.com/free-essays/Invest-In-Philippine-Washer-Dryer-189942.html