Hidden Messages in Advertising
Subliminal advertising: A collective term for public announcements designed to promote the sale of specific commodities or services while being integrated below the threshold of perception or awareness. To sell products, merchants consciously use subliminal advertising as a basis for general consumerism. This seems like an unnecessary task, but when taken into consideration all the people, who have expressed their disbelief in its effectiveness, it is obvious to see how vital and necessary such a task commands. Through this, corporations must take on new strategies and methods of persuasion and justification. The importance is that advertisers rely on a trust relationship with consumers in order to successfully subliminally sell products. In other words, those who don't believe in subliminal advertising, are its likely victims.
The effect of subliminal advertising on the individual and the culture has been influenced and promoted by many different elements. Let it be magazines, newspapers or radio; but the most prominent in this field is television. Television advertising influences the choices we make, perhaps more so than anyone cares to believe. It may not be so obvious, but even teachers face competition with advertising. Television stations, for example, have some four billion dollars a year from industry to spend on programming for the same students that teacher’s face.
Most of us are aware of the huge amount of sophisticated research generated by the advertising industry to refine its persuasion techniques. We even feel comfortable amidst our advertisement-plagued society. Although subliminal advertising may be effective, the most difficult factor is relaying the message to possible consumers. Such advertising techniques include flash messaging, buzz words, celebrity endorsements, emotion targeting, fear and the oh-so common bandwagon method.
Flash messaging is a common technique where a viewer is influenced by quick...