Giving Voice to Value (GVV)
MBA Group Project
The protagonist is a Registered Optician who worked for an optical company in Australia. Opticians are primary health care specialists trained to examine the eyes to detect defects in vision, signs of injury and ocular diseases. Opticians make a diagnosis, offer advice and when necessary prescribe, fit and supply contact lenses or glasses. All opticians practicing in Australia must be registered with the General Optical Council, the profession’s regulatory body, and are listed in the Opticians Register. As part of his professional code and conduct, he is completely liable for prescriptions and transactions under his signatories or supervision.
The Organization is a private international optical company and the Australian optical retailing market leader with a third of the country's optical retail sales. With over 2,500 stores across the world, it has stores in Europe, Australia and New Zealand. It operates the largest optical manufacturing facility in the Southern Hemisphere. The optical retailing business involves two complementary and equally fundamental parts, the commercial and the healthcare sides of the business. The store opticians is supervised and controlled by a store manager and supported by a team of retail optical assistants, Therefore, the store Opticians carry out eye tests and prescriptions, prior to selling frames and lenses, as well as other optical products such as contact lenses or sunglasses.
The protagonist has more than 20 years of working experience in different countries including the United Kingdom. However, He was directly approached by the store Manager, with the following: To increase conversion from eye examination into sales and also increase customer satisfaction, the protagonist would have to prescribe minor corrective lenses to customer that had the intension of buying sunglasses, even though corrective lenses for that customer were not needed. In light of this, the...