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Feminist Arvil Lavigne Essay

  • Submitted by: renbiby
  • on March 23, 2012
  • Category: Arts and Music
  • Length: 14,851 words

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Below is an essay on "Feminist Arvil Lavigne" from Anti Essays, your source for research papers, essays, and term paper examples.

C ODES O F O NLINE S EXUALITY:
C ELEBRITY, G ENDER A ND
M ARKETING O N T HE W EB
Jacqueline Lambiase

D epartment o f Journalism a nd M ayborn
Graduate Institute o f Journalism
U niversi~ o f North Texas, P .O. B ox 311460, Denton, T X 76203
(lamb iase @unt.edu )
M arketers u se the c ombination o f s ex and c elebrity t o sell m ovies, m usic, a nd
m ore. T his q ualitative p roject u ses c ontent a nalysis t o t rack s exualized i ma ges o n the o fficial W eb sites a nd f an sites o f 41 c elebrities. A n o fficial W eb
site m ay c onstruct a c elebrity's s exuality as p art o f o verall m arketing, w ith all
i mages a s t ightly c ontrolled as t rademarked i mages. O ver t ime, these c elebrity
i mages b ecome a p ublic s exual i conography. While s uch i mages h ave been
s tudied i n o ther m ass m edia, f ew s tudies h ave s crutinized s exuality o n mains tream W eb sites. T his a nalysis f inds t hat f emale m usicians are m ore l ikely
t han o ther c elebrities t o b e r epresented b y s exualized i mages, a nd t hat all
t ypes o f f emale c elebrities a re s exualized m ore t han m ales. I n g eneral, a f emale
c elebrity w ho u ses s exuality t o p romote h er p ublic i mage wears this s exuality
l ike a u niform o n both o fficial a nd f an W eb sites.

Introduction
T h e c o m b i n a t i o n o f c e l e b r i t y a n d s ex h as b e e n a p o w e r f u l f o r c e
i n s t o r y t e l l i n g f o r t h o u s a n d s o f y e a r s , d r i v i n g s o m e o f t he e a r l i e s t
r e c o r d e d s tories o f w o r l d r e l i g i o n s a n d c u l t u r e , i n c l u d i n g t he s tor ies o f H e l e n o f T r o y a n d K i n g D a v i d o f t he H e b r e w s . F o u c a u l t
( 1 9 8 0 ) b e l i e v e s t hat sex has b e e n " t h e c o d e o f p l e a s u r e " s i n c e t he
t i m e o f t he S toics, g e n e r a t i n g t he w h o l e a p p a r a t u s o f W e s t e r n s e x u -

57

58

S exuality & C ulture / S u m...

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MLA Citation

"Feminist Arvil Lavigne". Anti Essays. 15 Dec. 2018

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APA Citation

Feminist Arvil Lavigne. Anti Essays. Retrieved December 15, 2018, from the World Wide Web: http://trenmayamx.com/free-essays/Feminist-Arvil-Lavigne-190744.html