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Fast Food in the Us Essay

  • Submitted by: Novavaux1
  • on April 2, 2014
  • Category: English
  • Length: 1,886 words

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Below is an essay on "Fast Food in the Us" from Anti Essays, your source for research papers, essays, and term paper examples.

People of today tend to forget that the fast food industry is a relatively recent addition to the American economy. It began just over 3 decades ago with hot dog carts and street vendors, but then erupted into a multi-billion dollar industry. This development happened at such an extreme pace and was so successful that people of society might believe that this is a system that has existed for much longer. The security that the fast food industry has over American society is at a high point where there is little that the population could do to try and remove it. Fast food in America has developed into a full-proof system of society; it gained success through long term marketing schemes while simultaneously distorting the American lifestyle and building an image of America that is hardly healthy but well admired.

By influencing the children, Fast food corporations have control over the family dining experience. In the early years of fast food, children were ignored and nothing was catered towards them. This changed in the 1980’s; industries suddenly began targeting children as a consumer group “(Schlosser 43) The growth in children’s advertising had been driven by efforts to increase not just current, but also future, consumption. Hoping that nostalgic childhood memories of a brand will lead to a lifetime of purchases…” Schlosser’s book ‘Fast Food Nation’ covers this topic within a sub-chapter; he goes on to explain the truth behind promotions directed at children. What he mentions here is the overall plan behind any fast food brand that caters specifically towards children, to imprint a nostalgic memory of good times while eating at the fast food restaurant in the hopes that this will influence their choices later on in their life. This method of advertisement has led to the youth culture of American society being less aware to the negatives of fast food since so many adverts promote the good side of it, at a young age children are still learning the differences...

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