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School of Graduate Studies
Central Philippine University
Jaro, Iloilo City

PRODUCTION PLAN

Presented to:
HERNANI B. MIRALLES, CPA, Ph.D.
Faculty, College of Business and Accountancy Graduate Programs
Central Philippine University
Iloilo City

In Partial Fulfillment
Of the Course Requirements
in
entrepreneurship
MBA 723

Submitted by:
ROSSINNI G. MEDEL

May 15, 2015

Executive Summary

Valiente Breweries is a medium-scale brewery that is located in the growing industrial centre of   Phikwe, Botswana. We are on the brink of penetrating a lucrative market in a rapidly-growing economy. The current trend towards an increase in the number of entrepreneurs and competition amongst existing companies presents an opportunity for Valiente Breweries to penetrate the market. Our products will be positioned very carefully. They will be of extremely high quality to ensure customer satisfaction, supported by impeccable service to our customers. Our primary goal will be to establish and strengthen our license to trade, which will be bestowed by the communities in which we function. As Valiente Breweries prospers and grows, these communities will continue to benefit from both the value created by Valiente Breweries and its behavior as a corporate citizen.

Initial plans are to produce three main lines of products primarily focusing on X, Y, and Z beer (which comes in different flavors: B, P, C and S). These products will be sold in different sized containers ranging from the 250 ml ginger beer to the 500 ml traditional beer. These products shall be extensively distributed to remote, yet extremely viable areas where the market is appreciative of readily available, good quality brew.

To prosper there is need for Valiente Breweries to be flexible and responsive, to delight customers by providing them with what they want, when they want it and before the competition. From product concept to goods dispatch we intend to ensure that every policy and procedure, system and process must...

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