Lobbying is the practice of meeting with elected representatives to persuade them of the merits of the case you wish to advance. British pressure groups have various areas where they look to apply pressure such as the ‘core executive’, parliament and the European Union, only individual MPs may be lobbied at Westminster but there are hundreds of lobbyists in Brussels to persuade MEPs and also the UK governments stance at Brussels.
In recent years pressure group activity has included the lobbying on a European level. Groups use lobbyists to persuade decision makers in the advantages of the case that groups want to advance; any group with the right resources can lobby individual MPs at Westminster but recently direct lobbying has been used at a European level, there are hundreds of groups lobbying at Brussels, the capital of the European union who arrange meetings with MEPs and try to convince them. Some groups try to influence the stance adopted by the UK government by the council of ministers and inform them on their views on the implementation of EU decisions, to accomplish this they meet with senior civil servants and ministers.
Some groups cant lobby due to lack of resources or lack of status so they use other methods such as direct action. Some time ago direct action was seen as a bad thing, not many people did it because of this but recently it has become very popular and many groups prefer to use it instead of lobbying. Plane stupid is a pressure group who protested against a 3rd runway at Heathrow airport, they got together in groups and held up banners in and out of the airport which is perfectly legal however they also broke into the airport runway at night to protest which is illegal. Groups can use direct action in a peaceful way but many groups prefer to make a scene to get the attention of the media and in turn more people will know about their cause.