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Disney Information Technology Essay

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Disney Theme Park Guest Services: MyMagic+
By Christine J. McDaniel-Fankhauser
Chadron State College

Disney Theme Park Guest Services: MyMagic+
Discussion
The Disney theme parks have utilized a method of customizing guest experiences utilizing a state-of-the art technology called MyMagic+.   For guests, it allows them to purchase a Magic Band to enhance their experience at Walt Disney World, and also provides convenience for those guests by enabling them to link their room key, payment methods and other needs or desires to their band, reducing the amount of items that the guest would need to carry with them during their time in the park.   It also cuts back on the time needed to enjoy those experiences by streamlining the guests’ visit.   For the park, it enables staff to monitor the activities of the guests, as well as accessing those specific desires stated by the guest so that the staff can cater to those needs more fully and efficiently.   Other things stored by the bands include personal information, so that a guests’ visit can be further enhanced.   For example, staff can be notified of a guests’ birthday so they can have characters at the park approach the birthday boy or girl to wish them a joyous day.
Business and Industry
The Walt Disney Company is known around the world for entertainment and magic.   The company began with Walter Elias Disney and his brother, Roy, as simple animators who took a mouse called Mortimer and turned him into an icon named Mickey.   The company today has holdings in many different ventures, including television, radio, movies and even comic books.   Possibly the venture Disney is best known for today is their theme parks.   They have six theme parks around the world, several resorts and a cruise line all bearing their name.   These different entities are all family friendly and provide many different options for guests (Disney, 2014).
Technology is used in every aspect of the company, but this discussion will focus on their...

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