CHAPTER 1 – UNDERSTANDING INFORMATION SYSTEM REQUIRMENTS
Software skills: Presentation software
Business skills: Management analysis and Information system
Goals and culture
Endure 250, the Endure 550, the Motor 300 and the Motor 450.
The two Enduros are endurance racers, while the Motors are for motocross racing. All four are very modern, with such technology as kick and electric starters, steering stabilizers, and liquid cooling. The large majority of these bikes are sold in the United States:
Products Enduro 250 Enduro 550 Motor 300 Motor 450
Price $3250 $7600 $4295 $8995
Dirt Bikes depend mainly on a network of 40 distributors, concentrated in the Western and Midwestern of the United States so they not sell products straightforwardly to retail customers.
A small percentage of Dirt Bikes are sold in Europe, using independent distributors that sell other brands of dirt bikes and motorcycles. In addition, the motorcycles, parts, and service, including warranty repairs, can only be obtained through an authorized Dirt Bikes’ dealer.
All motorcycle and spare parts sales, shipping and set-up must be handled by a certified dealer. If a potential customer lives more than 50 miles from the nearest authorized Dirt Bikes dealer, the customer can buy a Dirt Bike or other parts through a certified independent motorcycle dealer.
Retail customers can purchase spare parts directly from Dirt Bikes USA by confirming that they live more than 50 miles from an authorized Dirt Bikes’ dealer.
Organizational chart and employees
Dirt Bikes USA is still privately owned with Carl serving as CEO and Steven as President and COO.
They have 120 employees work in design, engineering and production, including 3 full-time product designers and 3 engineers.
In addition, there are 4 people work in Parts...