GS1140- Problem Solving Theory
November 25, 2013
Data mining is the computational process of discovering patterns in large data sets. It’s a way businesses learn more about their customers and develop more effective marketing strategies as well as increase sales and decrease costs. Data mining software is one of a number of analytical tools for analyzing data. It allows you to analyze data from different dimensions or angles, categorize it, and summarize the relationships identified. It is basically the process of finding correlations or patterns among dozens of fields in large relational database. Every company basically does some type of data mining. If you swipe your card in any store your information is put into the system and the data mining process begins.
Amazon uses data mining to figure out what people want and they used that to give the people what they want instead trying to dictate what they should want. Amazon has built its success on this method alone. Every time you click a link on the website, it’s tracked, collated, and analyzed. Amazon figures out what you like to buy from your previous clicks on the page and that’s exactly what Amazon does. Amazon keeps all its sales data that it uses to tailor its offerings. The good news is that they don’t share the information that it has gather from you to other companies out there. They are real stingy about that.
Facebook uses FBStalker which is their way of data mining. With that tool it basically reverse-engineers the Facebook Graph and then it can find information on anyone. You don’t have to be friends with them, if your post is made to the public then it’s easy for people to use the FBStalker and find out your information. This tool will use things based on photos you have been tagged in and etc. It also provides private information that might not be obvious to others. You are able to guess people sleep patterns and when they are online.