PROF. PITAMBER DWIVEDI
SUBMITTED BY: SHUBHADIP BISWAS FT-10-948 SEC-A PGDM 10-12 IILM GSM
HISTORY-COSTA COFFEE Leading retailer, roaster and brand of specialty coffee in the world Sells drip brewed coffee, expresso-based hot drinks, snacks, mugs and coffee beans Company started in 1971 in Seattle in Washington, U.S. Bruno & Sergio Costa set up their famous coffee roastery in Lambeth, London in 1971, supplying local caterers and Italian coffee shops with an exciting coffee, slow-roasted the Italian way. People couldn‘t get enough of it and by 1978 the first Costa espresso bar opened in Vauxhall Bridge Road in London. Costa Coffee chain has around 1,300 stores in the UK and over 700 in 24 other markets, and is the world's second-largest international coffee shop chain PARENT COMPANY-WHITBREAD Whitbread PLC is a global hotel, coffee shop and restaurant company headquartered in Dunstable, United Kingdom. Its largest division is Premier Inn, which is the largest hotel brand in the UK with around 580 hotels and over 40,000 rooms.Its Costa Coffee chain has around 2000 stores across 25 countries and is the world's second-largest international coffee shop chain.Its other brands include the restaurants Beefeater, Brewers Fayre, Table Table and Taybarns. WIDTH OF WHITBREAD’S PRODUCT MIX-[NUMBER OF PRODUCT LINES] HOTEL,COFFEE SHOP,COSTA COFFEE. IN THIS PROJECT I WOULD DISCUSS ABOUT PRODUCT AND BRANDING STRATEGY OF “COSTA COFFEE”.
CEO OF COSTA COFFEE-MR. ANDREW HARRISON
MISSION OF COSTA
“To serve the best coffee in the true Italian style.‖
SALES FIGURE AND FINANCIAL PERFORMANCE COSTA’S SYSTEM SALES:
Sales at the Costa coffee chain climbed 25% over the last six months. That figure includes trading from new outlets, but like-for-like sales, which exclude gains from new shops, were ahead by 6.6%.
Total profit of Whitbread 28 Feb 2008 26 Feb 2009 04 Mar 2010 03 Mar 2011 (GBP) (GBP) (GBP) (GBP) turnover 1,216.70...