Coca-Cola’s company mission is to provide the world with refreshing tastes, inspire moments of optimism and happiness, and to create values by making a difference in the world. During 2011 Coca-Cola fulfilled that mission. To name a few things involved in their success in 2011 was a worldwide volume growth of 5% in Quarter 3 with a 6% volume growth Year to Date, and volume growth across all five geographic operating groups. In addition to their highly increased volumes, Coca-Cola was named Marketer of the Year by Advertising Age magazine. Coca-cola is also contributing to the protection of our planet by teaming up with conservation organization World Wildlife Fund (WWF) to protect and conserve polar bear habitat in the High Arctic. Within this Memo you will find a more detailed analysis on these news updates for Coca-Cola.
• Coca-Cola’s Worldwide volume growth
• Coca-Cola named Marketer of Year
• Coca-Cola’s conservation efforts
Coca-Cola’s worldwide Volume growth
The Coca-Cola Company reported worldwide volume growth of 5% in the 3rd quarter and 6% year-to-date. Coca-cola grew global volume and value share gains across most beverage categories and continued growth in consumption beverages, up 5% year-to-date.
Coca-Cola continues to see growth in sparkling beverages, with worldwide growth of 3% in the 3rd quarter driven by a number of markets around the world, including 17% in India, 11% in Argentina, 7% in China, 6% in Mexico and 5% in France, Germany and Great Britain. Worldwide sparkling beverage volume grew 4% in the quarter, with international sparkling beverage volume up 3%. New cross-licensed brands in North America, primarily Dr Pepper brands, contributed 1% of growth to worldwide sparkling beverages in the quarter.
Worldwide still beverage volume grew 9% in the 3rd quarter, led by growth across the board, including juices and juice drinks, ready-to-drink teas and water brands. Still beverage volume in the 3rd quarter grew 10%...