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Business Plan Essay

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Business Description

In the world that we live in, people requires a fast and easy service especially when it comes to buying food. Every day, there are new restaurants and fast food restaurants being set up. This shows that food industries are one of the main industries that contribute the economics of one’s country. Though it is very tough to compete with other restaurants and fast food restaurants we are positive that our fast food business will become a success because of its uniqueness that stands out in the public.

Trucky Treats is a new fast food business and it will be the first mobile fast food restaurant in Brunei Darussalam. Built on a partnership of five friends,. Who are also the employees of the company.  

Our mission is to be able to serve good quality of fast food service to the consumers in the country. In the near future we hope to open up another Trucky Treats in about five years time.  

We offer various range of fast food and drinks. Our fast service and good quality of food is our priority. As what our name is, it is actually a truck that carries around hot and freshly fried fast food accompanied by hot and cold drinks served in cups and canned drinks for our customer’s convenience. It is mainly a consumer product that falls under convenience product as we provide food and drinks.

We use status quo as pricing strategy which means that the price is identical or close to our competitors pricing.  




This Business represents the food industry; we chose this because the government of Brunei is in the effort of making this industry a success, widening the range of local products that can be exported.   We have applied for business license, certificates and all other necessary documents and work paper needed to start-up a business. We have hired a marketing officer who will be in charge of promoting and advertising our product to our targeted customers.   The marketing officer will also be responsible for our branding and...

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