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Business Essay

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Below is an essay on "Business" from Anti Essays, your source for research papers, essays, and term paper examples.

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Contents
Overview 3

Vision 3

Mission 3

History 3

Strategic Plan 4

Operational Goals 4

Technology and communications 4

Marketing Strategic Plan 5

  Executive Summary 5

  Market Summary 5

  Market Analysis 5

  Current Market Needs 5

  Market Trends 6

  Market growth 6

  SWOT Analysis 6

  Strengths 6

  Weaknesses 6

  Opportunities 6

  Threats 6

  Competitor Analysis 7

  Direct competition 7

  Indirect competition 7

  Product Mix 7

  Marketing Strategy 7

  Target market 7

  Marketing Controls 8

CaffeineCapers Policies 8

  Privacy Statement 8

  Code of Conduct 8

  Harassment, Discrimination, Bullying and Workplace Violence Policy 9

  Access and Equity Policy (diversity and anti-discrimination) 10

  Grievance Policy Statement and General Principles 10

  Grievance Procedure 11

  Recruitment Selection and Induction Policy 11

  Risk Management Policy 12

  CaffeineCapers Risk Management Framework 14

  Legislative requirements 16

  Work Health and Safety 17

  Workplace Harassment, Victimisation and Bullying 17

  Anti-Discrimination and Equal Opportunity 17

  Apprenticeships and Traineeships (legislation) 18

Appendix A: Current Organisational Structure 19



Overview

CaffeineCapers are an Australian owned company, selling premium coffee through coffee shops in various states throughout Australia.   Their product range includes a wide coffee menu as well as a breakfast and lunch menu. The company‚Äôs head office is on the Gold Coast with a total of 14 CaffeineCapers outlets. There are 6 CaffeineCapers on the Gold Coast, 2 in the Brisbane CBD, 3 in the CBD of Sydney and 3 in the CBD of Melbourne.
After 12 years in business, focussing on the coffee and breakfast and lunch menus, CaffeineCapers...

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Citations

MLA Citation

"Business". Anti Essays. 10 Dec. 2018

<http://trenmayamx.com/free-essays/Business-761656.html>

APA Citation

Business. Anti Essays. Retrieved December 10, 2018, from the World Wide Web: http://trenmayamx.com/free-essays/Business-761656.html