BSAD 205 Marketing
In Build A Bear’s customers they show a need for entertainment, self- expression, and to be able to have a choice. They show a want by having their children step into what the article claims as “cartoon land”, where the child can go through an assembly line that have labeled workstations. Some examples of demand Build-A –Bear is they want a bear that they can make and are willing to pay the price to do so. Also customers give Build-A-Bear ideas to better their products and Build-A-Bear use these ideas to meet customer demands. A Spiderman costume at the height of its popularity is a great example of how Build-A –Bear used customer’s ideas. The implications of each of Build-A-Bears actions are that they should identify what the core needs are for their customers. Also they should listen to the ideas customers give them and use the ideas to gain more customers, and make a profit. Lastly, they’ve to make the process to build a bear better in order to keep up with the customer’s wants and demands.
All the facets of Build-A-Bear’s product are that you’re able to build the product. The ability to build a bear own your own can make you feel important. In order to build a bear a customer would have to choose an unstuffed animal from an bin, stuffing it, add a voice box, spa treatment, an naming them on a birth certificate. Also the experiences of waiting in line because it can give you time to fully customize your animal. Also if customers have children they can bond with them. Plus, a customer can enjoy the experience of building their own product any way they want it. The exchange in Build-A-Bear’s is the price of the bear, which is around 10 to 25 dollars and affordable. Lastly, having the experience to pick out accessories and making the bear your own. This is important because in today’s world everyone wants to feel important and this makes it possible for them.
The marketing management concept that best describes Build-A-Bear...