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Arctic Monkeys Recording Critique

  • Submitted by: ap38376
  • on April 15, 2015
  • Category: Arts and Music
  • Length: 1,060 words

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Audio Recording Critique: Arctic Monkeys, “I Wanna Be Yours, ” from the album AM

Arctic Monkeys is an English rock band that was formed in 2002. Consisting of four members, the lead singer and guitarist (Alex Turner) is easily the most visible and popular member of the band. What is interesting about the band is that they never spent money on direct marketing in their early days to spread their name. They started off with giving demos to friends and families, and asking them to spread their music if they liked it. Amazingly, this is the single method used to gain all their fans. From there, the fans took care of the rest. They established a MySpace site (which became quite popular) and began using the Internet to market the band. With the combination of social media and constant release of new singles, popular music festivals began inviting the rookie band to perform. Soon after, Arctic Monkeys were signed to Domino in June 2005. After getting signed, their singles were consistently ranked number one in the UK without any marketing or advertising again. Soon after, the band released their debut album “Whatever People Say I Am, That’s What I’m Not” in 2006. This was a very successful album in their home country, and was labeled the “fifth greatest British album of all time”. This also became the second fastest selling debut indie rock band in the US. But even with this, American critics were not very supportive towards the Arctic Monkeys until the band toured in North America. This is was a big milestone in the band’s journey to becoming better known and established. But with ups there also comes downs, as one of the original members left the band to become more established on his own as he felt Alex Turner was overshadowing him. Their next three albums continued to help the band to popularity. But it wasn’t until their most recent album in 2013(AM), when the band exploded in popularity. Again the band made listeners interested with their unique marketing tactic...

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