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Below is an essay on "Apple" from Anti Essays, your source for research papers, essays, and term paper examples.

Apple has a huge successful in America. However, It doesn't do so well in Chinese market. According the foreign statistics, the market penetration rate of Apple products in China is only 0.05%. The market share of iPod is 73.8% in Amarica. However, it only has 2% market share in China because it has intensely   competition with local companies.
Apple's product can be considered as a symbol of innovation.
Research target. using the diffusion of innovations theory and the Technology Acceptance Model into this research , to find out the factors that will affect consumers to use Apple products. Moreover, using Geert Hofstede's the national cultural dimension model, to find out the factors that affect consumers to accept innovation products. Providing the strategies suggestion to companies who want to run successfully   in China.
as follow we have six hypothesis:
H1, perceived usefulness has positive effect on consumers' willingness to use innovation products.
H2,perceived ease of use   has negative effect on consumers' willingness to use innovation products.
power distance,
A Study on the affect factors of Diffusion of Innovation and Culture Difference for Consumer to accept innovated product:based on the Analyse of Apple Products

Apple has a huge successful in America. However, It doesn't do so well as in Chinese market. According the foreign statistics, the market penetration rate of Apple products in China is only 0.05%. The market share of iPod is 73.8% in Amarica. However, even if Apple's product can be considered as a symbol of innovation, it only has 2% market share in China because it has intensely competition with other foreign and local companies, such as Noika, sumsung.
Therefore, in this study, based on the backgroud of market of Apple between American and China, the paper uses the diffusion of innovations theory and the Technology Acceptance Model into this research, to find out the main factors that will affect consumers by   using Apple...

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