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An Introduction To Social Marketing Essay

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Below is an essay on "An Introduction To Social Marketing" from Anti Essays, your source for research papers, essays, and term paper examples.

An introduction to Social Marketing

- Social Media: relates to the sharing of information, experiences, and perspectives throughout community-oriented websites
- i.e blogs, forums, message boards, picture-and video-sharing sites, user generated site, wikis, podcasts
_> facilitate communication about ideas that users are passionate about
connect like-minded individual throughout the world

- Social Marketing: a process that empowers individuals to promote their websites, products, or services through online channels and to communicate with and tap into a much larger community that may not have been available via traditional advertising channels
- Goal of social media marketing
o Bringing traffic to website
o Driving relevant links to website
o Create brand awareness
o Driving conversion (presentation and layout are crucial)
o Triggering conversation
- Pros: cheaper, higher return
- Cons:   Return on investment is hard to measure (trying to put numeric quantities around human interaction and conversation, which are not quantifiable)
- Social Media Portals
o Social News site: dig, reddit, Mixx
o Social Bookmarking site: delicious, stumbleUpon
 STORE FAVOURITE SITE WITH METADATA TO BE RETRIEVED AT ANOTHER TIME AT ANOTHER PLACE (P.10)
o Social Network:facebook, myspace, linkedin
Goal setting in a social environment
- Overcoming fear about an uncontrolled message
o Transparency is critical
o Listening is required
- Goals
o Increased traffic (i.e bounce rate, the % of visitor who enter and exit a website on the same page without visiting any other pages on the site in between)
o Increased brand awareness
o Improved search engine rankings
o Reputation management
o Increased sales in product or service
o Established through leadership
- Making your goals SMART
- Specific
- Measurable
- Attainable
- Realistic
- Timely
Achieve social media strategy: Networking and implementing strategy
- Monitor Conversation:
o Free Tools: Google...

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An Introduction To Social Marketing. Anti Essays. Retrieved December 13, 2018, from the World Wide Web: http://trenmayamx.com/free-essays/An-Introduction-To-Social-Marketing-190018.html